Reactive business development is costing you more than you thought
by Josh Grenzsund, Director of Business Development “Not enough time.” “Too expensive.” “What’s the point?” “It’s just the way we do things.” Ask seller-doer project managers (PMs) and marketers about proactive business development (BD) and “getting ahead of things” with clients, and many times those are responses you’ll hear. Instead, they do the opposite –…
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